EDITING YOUR SHOPPING LIST
If you chose three Success Ingredients or fewer, you can skip to the next section, “Setting Target Completion Dates.” If you selected more than three, it’s time to prioritize. To ensure you are choosing the most important ingredients, first look at the marketing strategies you have decided to use. Since you will be using only those strategies for the present, you can eliminate any ingredients that you don’t actually need to implement your chosen strategies.
For example, if you are working on filling the pipeline, but did not choose writing and publicity as one of your strategies, you should not be selecting “publicity venues” or “blog theme/topics” as Success Ingredients, no matter how attractive they sound. You have ...
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