WHAT ARE THE MISSING INGREDIENTS?
With a realistic goal in place, you are now ready to take the next step in designing the action plan you will follow for the next month. You will be selecting your Success Ingredients—the missing ingredients you need in order to cook up a successful sales and marketing plan.
Success Ingredients are the tools, information, or skills that will successfully address the area of your marketing you have determined is stuck, or needs more work. Each stage of the Universal Marketing Cycle requires a different list of key ingredients for effective marketing. If you are working on filling the pipeline, for example, you may need to find some new networking events to attend. But if your focus is on closing sales, this ingredient ...
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