SETTING YOUR GOAL FOR THE PROGRAM
The place to start in setting your program goal is to look at where you are starting from. How much business do you have now? Answer this question in whatever numerical terms you typically use to measure the amount of business you currently have. For example, you could choose (1) the number of clients you have, (2) the quantity of paying appointments scheduled weekly or monthly, (3) the billable hours you have put in or expect, or (4) the dollar amount of business you have booked or already billed.
If you do not already have a way to measure business that works for you, consider what would inform your marketing efforts the most. What number would best tell you whether your marketing is succeeding? Following are ...
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