WHAT IS A GOAL, ANYWAY?
When you are planning to cook a meal, it’s necessary to know if your intended dish is soup or pasta before you begin. To choose the right Success Ingredients in Chapter 4 and make the best selections from the Action Plan Menu in Chapter 5, you must first determine what sort of feast you wish to create. That’s where a goal comes in.
A goal is your statement of intention. It is your own personal declaration of what you want, what you plan to focus on, and what you intend to accomplish. Having a sales and marketing goal gives you a destination for your business-building journey. Only when you know where you are going can you choose the right path to get you there. And you have to be clear about your destination to know when ...
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