HOW HAVING A GOAL WILL HELP YOU
In this chapter, you are going to set your sales and marketing goal for the twenty-eight days of the Get Clients Now! program. We will be using goal-setting techniques many times throughout this program, so let’s take a moment to examine the system’s core philosophy about goals:
1. Set goals that will stretch you, but that you believe are realistic.
2. Try your best to meet them.
3. When it becomes clear that a goal is unrealistic, change it.
4. Reward yourself for effort, not just results. Punishment is not allowed.
Rewards are a key element of the process. Marketing is unpredictable. Sometimes you do everything exactly right and still don’t get the results you want when you want them. If you reward yourself only ...
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