Key Components of the Program
The Get Clients Now! Action Worksheet is the principal planning tool for designing your personal 28-day program. (See the Completed Action Worksheet in Figure 1-1.) Here are the six components of the program included on the worksheet:
1. Marketing Strategies—the two to four strategies you will be using during the twenty-eight days of the program.
2. Marketing Stage—the stage of the Universal Marketing Cycle where you are stuck or on which you need more work.
3. Program Goal—the goal of your program; that is, the results you plan to achieve in the next twenty-eight days. You will set this goal in Chapter 3.
Figure 1-1: Completed Action Worksheet
4. Success Ingredients—the missing ingredients you need to be successful ...
Get Get Clients Now! (TM), 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
