WHAT NEEDS THE MOST WORK?
Now that you know where in the Universal Marketing Cycle you are stuck, it’s time to choose where you will focus your marketing efforts for the next twenty-eight days. If you think you need work in more than one stage of the cycle, start with the first one in the sequence. For example, if you feel stuck on both follow-up and having sales conversations, choose follow-up. If you aren’t sure where to start, begin with filling the pipeline. If that’s not really where the problem is, you will find out soon enough and move forward to the right stage anyway. Just be sure to pick only one stage.
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