HOW TO USE THIS BOOK
Get Clients Now! uses a cookbook model to help you create a sales and marketing action plan. First, you will discover the Success Ingredients that are missing from your current marketing and sales activities. Then you will choose from the Action Plan Menu the specific courses of action you should take. Detailed recipes for the recommended tactics and tools are provided to help you successfully implement your plan.
You will get the most value from this book if you commit from the outset to completing the exercises as you go. Just reading the information presented here will be helpful, but where marketing is concerned, more learning is rarely enough to do the trick. You need to choose a direction, take action, and keep moving ...
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