Ingredient: Professional Visibility
If the first time that prospective clients hear your name is when you call them to have a sales conversation, you will find it much harder to get their attention than if they already know you or know of you. Increasing your professional visibility is not just a tactic for filling the pipeline; it’s also a way to influence buying decisions.
Networking and referral building activities will help you become more visible in your market niche and build trust. Attend networking events frequented by your clients and prospects or network with them online. Volunteer in a high-profile position, such as the program committee of an association your clients belong to, or as chairperson of a project likely to get good coverage ...
Get Get Clients Now! (TM), 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
