Recipe: Making Your Website a Better Sales Tool
An ongoing challenge with marketing professional services on the Web is the lack of personal, ongoing contact with visitors to your website. If a prospect only visits your site once and never gets past glancing at your home page, it has no more impact than seeing a one-time ad for your service in a magazine. In order to convert site visitors into interested prospects who are open to a conversation about what you can do for them, you need to keep them on your site longer, encourage them to return for future visits, provide a vehicle for following up with them over time, and provide a clear path to taking the next step toward a sale. What you need is better website conversion.
Converting more visitors ...
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