Recipe: Making the Pitch
One of the quickest fixes to your selling approach can be to change the words you use. An effective telemarketing script positions what you are offering in such a way that prospects grasp what’s in it for them. A common mistake is to call prospects with the intent of introducing yourself and telling them what you do. But that’s all about you. Why should they care?
Instead, introduce yourself by giving simply your name and any personal connection between you. Then immediately ask about their needs and get permission to talk further. “Do you have a moment to talk about your concerns with the reliability of your network?” is a sample opening question. Try leading with a benefit: “I help companies increase employee retention ...
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