Recipe: Strengthening Personal Connections
One of the biggest challenges during the follow-up stage of the Universal Marketing Cycle is getting people to respond to your calls and e-mails. When prospects enter your marketing pipeline as a the result of your cold call, their casual visit to your website, or your finding their name on a list, you are essentially a stranger. Unless they have a compelling need for the service you are offering at the exact moment you contact them, they have no real incentive to take your call or answer your e-mail.
You can’t make a prospect need you. But what you can do is identify and strengthen the personal connections you have with your prospects to increase the likelihood that they will be open to speaking with ...
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