Recipe: Following Up with Social Media and Online Communities
If you have decided to make the commitment to actively engage with one or more social media networks or online communities (see Chapter 7 for more on making this decision), this can be one more avenue for following up with your contacts. Regular participation in an online network made up of people in your market niche allows you to stay visible, and build relationships and trust with other network members.
Keep in mind that participating in an online network isn’t a substitute for personal follow-up with current hot prospects and active referral partners. You should still reach out to those people directly. But if you can identify, or build, an online network that contains many people ...
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