Recipe: Follow-Up Mailings

Whenever you meet someone at a live networking event or elsewhere who is not an immediate prospect, an easy and inexpensive way to follow up immediately is to send a nice-to-meet-you note by postal mail or e-mail. Depending on the nature of the contact, you might include an interesting article or your brochure or fact sheet, or point the person to your website. Then add the person to your contact management system for later follow-up.

In addition, if you are actively engaged in social media, you might also add people you meet to your network by requesting to connect or following them. And, when you have their permission, you might also add them to your broadcast e-mail system, if you have one. See the following sections ...

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