Recipe: Follow-Up Meetings

Your first live meeting with a prospect after your initial contact is typically some sort of sales conversation, whether it takes place in person or by phone. Even if this is primarily a fact-finding meeting, you will be spending some time talking about your services and qualifications. If a second meeting is necessary, it might be a formal presentation to a larger group, an informal meeting where you discuss a proposal you have prepared, or simply a conversation about the details of the proposed work. After this, you may find yourself following up mostly by phone messages, e-mail, letter, or text. The same is also true for referral partners. After an initial meeting in person or by phone, you might not speak to them ...

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