Get Clients Now! (TM), 3rd Edition

Ingredient: Marketing Kit

When marketing to businesses and organizations, a marketing kit is more common than a brochure. Follow the same guidelines suggested above for brochures to determine if you really need a marketing kit.

A typical kit begins with a two-pocket 81/2 x 11-inch folder with a cut-out to hold your business card. The contents of your kit are similar to the elements of a tri-fold brochure, with each item laid out on a separate page. Other ingredients might be:

Fact sheet about your business or your field (e.g., “How to work with an interior designer” or “Our unique approach to team-building”)

Articles written by you, about you, ...