Recipe: Broadcast and Webcast Advertising
Can you afford to advertise in the broadcast or webcast media? Maybe. Is it the best place to spend your advertising dollars? Maybe not.
Broadcast radio and television advertising can bring you name recognition with a wide audience. The Web also offers both live and recorded audio and video programming, often called Internet radio or Web TV. Some of these broadcast or webcast programs are narrowly targeted to a niche audience.
But is there a cheaper way you might produce the same result? Go back and review the “Making Advertising Work” section above, and see if this medium is really worth pursuing. Watch or listen to the stations and shows you might consider as advertising venues. Are there any other ...
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