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Get Clients Now! (TM), 3rd Edition by Jay Conrad Levinson, C.J. Hayden

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Recipe: Getting Media Publicity

Attracting the attention of the print, broadcast, and Web media can get you quoted, interviewed, or profiled. When prospective clients see you featured in the news, your credibility and name recognition may greatly increase. The more visible you are in your profession, the more likely it is that the media will contact you, but don’t just sit back and wait. Generating publicity can be relatively easy, particularly if you start with smaller outlets.

Begin by identifying the best publicity venues—places your market niche and referral partners will be likely to notice a quote from you, article about you, or interview with you. Here are some suggestions, beginning with some of the easier targets for your first publicity ...

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