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Get Clients Now! (TM), 3rd Edition by Jay Conrad Levinson, C.J. Hayden

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Recipe: Getting Booked as a Speaker

To approach any of these groups about being a speaker, you will need to develop one to three speaking topics you would like to present. Your topics should be interesting, distinctive, and showcase your specialized expertise without being excessively self-promotional. They should also allow you to tell stories about your work and include examples of what you have done for clients. In this way, you can deliver valuable content to your audience and promote yourself effectively at the same time.

Most networking groups, service clubs, and professional associations give their guest speakers between 20 and 60 minutes for their talk. Conference breakout sessions and virtual speaking opportunities typically last from ...

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