Recipe: Attending Live Events

Meeting people at live events is one of the easiest and most effective ways to fill your marketing pipeline—easy, that is, if you’re not afraid of talking to strangers. All you have to do is match your market niche definition with the member profile of an existing association, organization, institution, or social group, and go shake hands.

The places where you go to meet people are your live networking venues. Here are some popular choices for networking in person:

image Chamber of Commerce mixers, workshops, and award ceremonies

Service clubs such as Rotary, Lions, and Kiwanis

Trade and professional association meetings ...

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