Recipe: Meeting People in Person

Getting out of your office to meet people in person can be a welcome break from calling and mailing. (There’s lots more information about this under the “Networking and Referral Building” strategy below.) Keep in mind, though, that you don’t have to go to an official networking event to meet people. You meet new people all the time—at the grocery store, dentist’s office, or your child’s soccer game. Do all these people know what you do for a living?

Get in the habit of carrying your business cards everywhere. Whenever you meet new people, use your 10-second introduction, and ask them a bit about themselves. Once you’ve had some conversation, offer a business card, and ask for theirs if they have one. You may feel ...

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