Ingredient: Website
A website can be a powerful tool for filling the pipeline, following up, or both. Many professional services sites are primarily online brochures. Their content focuses on describing the features and benefits of the services being offered and provides supporting details such as biographies or client lists. If your website matches this description, you will probably find that your site is primarily a follow-up tool. Most of your site visitors will not find you on their own, but will instead be people you direct to your site by way of other pipeline-filling strategies such as direct contact, networking, public speaking, writing, or advertising. The elements of a basic website like this typically include:
Description of the ...
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