Ingredient: Self-Confidence Skills

One of the most significant barriers to marketing that many independent professionals face is feeling as if they don’t have what it takes. You may at times feel fearful, reluctant, or inadequate about aspects of marketing, selling, or the business itself. You may also think you are alone in feeling this way, or that there must be something wrong with you because you find promoting yourself to be such a challenge.

The first step to building stronger self-confidence skills for marketing is often to recognize that a certain amount of fear, resistance, and self-doubt is completely normal. Every entrepreneur or salesperson fears being rejected at times. It’s natural to experience reluctance about tasks that we find ...

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