Ingredient: Business Cards

The main purpose of a business card is to facilitate communication, not to give a complete description of your services. Put just enough information on your card for people to remember what you do, but not so much that they have no reason to call you or visit your website. If you turn your business card into a brochure, people may not contact you to learn more, nor will you have anything additional to provide them with after you talk.

Include your name, company name if you have one, mailing address, phone, e-mail address, and website. You might also include a social media profile, such as your Twitter ID or Facebook page. If you are operating a home business and prefer to keep your address confidential, provide at least ...

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