Ingredient: 10-Second Introduction
Your 10-second introduction is a concise summary of your business that you can use when you shake someone’s hand, stand up in front of a group, or call someone on the phone.
It describes what you do and who you do it for in a clear and memorable way. One effective format is the benefits-oriented introduction, where you state the key benefit of your service before giving your occupation or job title. Here are some examples:
“My name is Joyce Ozier and I help Vancouver retailers get more window shoppers into their stores. My company is Wow! Windows, and we provide retail display and design.”
“My name is Peter ...
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