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Get Clients Now! (TM), 3rd Edition by Jay Conrad Levinson, C.J. Hayden

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Ingredient: Market Niche Definition

Your market niche definition identifies the people, organizations, goals, and problems that your business is primarily designed to serve. These people and organizations are the prospects you plan to pursue actively as clients. Don’t make the mistake of thinking that your niche definition must encompass everyone who could possibly be a client. Instead, decide which clients you truly want to work with.

Choosing and defining a specific niche allows you to maximize all of your marketing efforts. Without a niche, your marketing attempts will be diluted and haphazard, leading to wasted effort, muddy marketing messages, and an overwhelming number of choices about where to go, who to contact, and what to say. Making ...

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