Get Clients Now! (TM), 3rd Edition

MARKETING MADE SIMPLE

Marketing is telling people what you do, over and over. There are many ways of telling people—in person, by phone, in writing, on the Web, through the media—but you do have to tell them. You can’t just wait for the phone to start ringing. You have to tell them over and over. Studies estimate that the typical urban citizen is exposed to thousands of marketing messages per day. Where is your message in all that communication? What will make others remember you if they hear about you only once?

Getting prospective clients to pay attention to what you have to offer and remember you until they need your services can seem like an enormous challenge. So how do people in your line of work—consulting, coaching, and other professional ...