Contents
Foreword—Business Is Personalby Charlene Li, Author of Open Leadership
Foreword—The New Transformation: Social Businessby Mike Rhodin, Sr Vice President, IBM SWG Solutions
Chapter 1 The AGENDA for Social Business Success
Chapter 2 Align Organizational Goals and Culture
Chapter 4 Engage Through Experiences
Chapter 5 (Social) Network Your Business Processes
Chapter 6 Design for Reputation and Risk Management
Chapter 8 Technology as a Competitive Ingredient
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