Preface
Of the three books I have written, I believe this is my favorite one. Why? I am passionate about social media and Social Business. It is more personal because of my daily use so I am excited to share my point of view with you!
The bottom line is that this book represents my loves:
• My love of market transformation: I seek out transformation. Today we are on the edge of the next “big” one. Companies around the world are now focused on becoming Social Businesses. A Social Business has a first-mover advantage since this transformation is about not technology but people. Relationships take time, not just money, and not just technology.
• My love of learning: Because this is a new area, I love working with those companies pushing the edge. ...
Get Get Bold: Using Social Media to Create a New Type of Social Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
