Get Bold: Using Social Media to Create a New Type of Social Business

Index

1-800-FLOWERS.COM, 113

actionable, 174

active participants, 84

activist protests, 158

adaptive web personalization, 114

advanced analytics, 189

affinity analysis, 191-192

comprehensive analysis, 190-191

evolving topics, 191

sentiment analysis, 192

Advanced programs, 145

affinity analysis, 191-192

AGENDA, 221

Align corporate goals and culture, 224-225

Analyze your data, 232-233

case studies, IBM, 221-224

Design for reputation and risk management, 230-231

Engage through experience, 227-228

Gain social trust, 226-227

Network your processes, 229-230

sample AGENDAs

Avery Dennison, 234-236

BASF, Germany, 237-240

Cars.com, 240-242

Celestica, 243-244

IBM India, 245-247

Sogeti, France, 247-249

agendas, Social Business AGENDA, 18-19

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