12
Delight
“Can I do anything for you, Mr. Bond?”“Just a drink. A martini, shaken, not stirred.”
—Goldfinger
• Follow up immediately
• Send a handwritten thank-you note
• Give a thoughtful gift
• Make specific offers of your network and resources
“There was this one investor we really wanted to have onboard. They weren’t having it. I got an existing investor to write a follow-up e-mail. I spent two hours writing a two-line e-mail to him. The investor who backed me said, ‘Incidentally, that was a really effective email.’”
—Sanjay Dastoor,Cofounder, Boosted Boards
The meeting went fine, but Loomis could tell he wasn’t interested. They stood up, and Loomis thanked him for his time. They shook hands and left the café. A few weeks later, Loomis ...
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