Chapter 3. Nothing new under the sun – the same old problems, some brand new solutions
The prerequisite for business success is an ability to sell products and services, but clearly this is something that some companies do much more successfully than others. Think of it this way. You have two identical businesses offering similar wares. One enjoys steady sales but struggles to reach beyond a core market, the other clocks up double-digit growth year on year and somehow seems to capture the imagination and spending power of an ever-expanding constituency.
Indeed, when you think of the iconic entrepreneurial success stories of recent times, the common factor is the ability of the founders to do more than sell quality products to a pre-defined market. ...
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