References

Frederick Herzberg (1968) 'One more time: How do you motivate employees?' Harvard Business Review, Janu-ary/February: 53–62.

Maynard Keynes (2009) The General Theory of Employment, Interest and Money, BN Publishing. First published in 1936 in the UK by Palgrave Macmillan.

Theodore Levitt (1960) `Marketing myopia', Harvard Business Review, July/August: 45–56.

Abraham Maslow (1943) `A theory of human motivation', Psychological Review, 50: 370–396.

Douglas McGregor (1960) The Human Side of Enterprise, McGraw Hill Higher Education.

Michael E. Porter (1980) Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press.

Joseph Schumpeter (1962) Capitalism, Socialism, and Democracy, Harper Perennial. First published in 1942 ...

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