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Get A Dog, Don’t Work Like One by James Banting

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8The Internet and Other Revolutions

Aim

To make sense of some of the massive changes happening at the workplace, in the way we do business, even in the most basic commercial tasks. The Internet and communications revolution will continue to have a tremendous impact on consumer attitudes and buyer behaviour in profound ways affecting just about every company, commercial enterprise and worker.

‘The privilege of a lifetime is being who you are.’Joseph Campbell

Net Phases

The generally accepted wisdom is there have been three phases in the Internet revolution:

Phase 1 – 1990s to 2000: Computing left the desktop bound for the world wide web; companies set up all over the place promising huge potential and profits from this shift. Potential seemed ...

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