INTRODUCTION
‘Imagination is moreimportant than knowledge.’
Albert Einstein
The purpose of this next section of the book is simple.
It is to help you come up with Genius Ideas whenever you might need them, in a business context.
In this respect, the same principles apply whether you are the CEO of a major corporation who is keen to build competitive advantage, or a manager who wants to bring out the best in your team. Likewise, they are equally relevant whether you are self-employed and fighting to keep your head above water, or a budding entrepreneur who’s looking for that ‘big idea’ for making your first million.
This does not mean that it will ‘guarantee’ you greater business success, but what it will do is encourage you to open your mind ...
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