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Generation Y for Rookies by LID Editorial

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Introduction

There is so much being written and discussed today on the subject of Generation Y – those people born between 1980 and 2000 (in other words, those under 30 at the time of writing). The discussion usually centres on how different they are from the other generations, and often features exasperation by those doing the commenting. There appear to be two distinct views of Generation (or Gen) Y. One is that their expectations are too high, they are far too demanding and impatient, and they need to change their attitudes if they are to fit into the world of work. The other is that they are a talented, interested and energetic group of people who will be key to helping organizations change and innovate in the years ahead.

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