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Generation Y for Rookies by LID Editorial

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CHAPTER 3

How to attract andrecruit the right Gen Ysfor you

What attracts Gen Y is differentfrom what attracted X-ers andBoomers

Gen X were lured into a job by the prospect of being able to get on, by the pay and benefits and security. They are loyal to themselves and their career and wanted to see what their career ladder would look like before they joined a company.

Boomers looked for fulfilment and status, and they wanted to work for a company they could feel loyal to. They were building their careers in the days when working for one organization for life was the norm, when changing jobs every few years looked flighty, and when most organizations had long service awards – the assumption being that the longer you stayed with a company, the ...

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