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Generation Y for Rookies by LID Editorial

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CHAPTER 1

UnderstandingGeneration Y (and whyare they different fromthe other generations?)

What’s the difference?

The following true story illustrates how different the generations are and how easy it is for conflict to arise between them. A young highflier in an ad agency emailed the CEO to tell him that he disagreed with a decision that the CEO had taken. The CEO responded immediately, saying, “I have run this company for ten years and I think I know what I am doing.” The young graduate replied, “I realize this is an uncomfortable conversation but I am not the only one who disagrees with this decision.” He went on to give reasons and rationale as to why he disagreed. And the CEO, even though he had always said he welcomed feedback and had an ...

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