Acknowledgments
Every great contemporary endeavour has a man or woman in combat trousers behind it. In the case of generation entrepreneur that man was Richard Stagg of Pearson Education. Richard is the original cool hunter and we are grateful for his stream of newspaper cuttings, insights, and opinions, as well as his friendship.
We are also indebted to the various people we talked to and interviewed in writing the book. In addition, Kjell Nordström and Jonas Ridderstråle provided funky inspiration; Gerry Griffin was a constant source of distractions (and the material on power) and our colleague at Suntop Media, Georgina Peters, a steadying influence. Against the odds, Ro and Sara kept us in touch with reality.
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