Chapter 33. the beauty of virginity
"I believe there is almost no limit to what a brand can do, but only if used properly," says Richard Branson, founder of the Virgin empire. In the past two decades, Richard Branson has provided a bearded template for gen e. His entrepreneurial brilliance lies in retaining the perspective of an outsider while playing a mainstream game.
Virtual Visit
Branson's greatest achievement, to date, is to create what is arguably the world's first universal brand. Other famous names have become synonymous with the product they adorn: Hoover vacuum cleaners, Coca-Cola and Levi Strauss to name just a few. But Virgin is alone among western brands in its ability to transcend products. Never before has a single ...
Get Generation Entrepreneur now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
