Chapter 2. from raising hell to raising capital

The rise of gen e is bad news for traditional corporations — especially for monolithic tie-wearing organizations. People like Gareth Evans or David Koretz are not corporate fodder. Yet, the corporate world depends on a willing army of conscripts. Fresh-faced young recruits keep the wheels turning. But something has changed in the business world. Something significant. The world of big business has lost its allure for many young people — they want to do their own thing. There's a new mood out there. A new spirit. Individual aspirations and ambition are the driving force. Where once faithful employees pursued corporate goals, gen e now dream their own dreams. Gordon Gecko summed up the business culture ...

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