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Gender Considerations in Online Consumption Behavior and Internet Use

Book Description

The use of social media and blogging websites has become more prevalent especially among young women; this trend suggests that gender has the potential to coincide with one’s actions and engagement online. Despite this notable trend, there is still a dearth of research on how women use the internet and how it affects their health, families, and interpersonal relationships. Gender Considerations in Online Consumption Behavior and Internet Use considers the use of online technologies through the lens of gender. From blogs dedicated to motherhood and infertility, to the Movember men’s health movement, gender identity is expressed in a communitive way online. This book provides empirical evidence on gender-specific internet usage and the feminine online experience. It is a valuable resource for students, academicians, researchers, technology developers, and government officials.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. List of Reviewers
    1. List of Reviewers
  6. Preface
    1. REBECCA’S STORY
    2. RAECHEL’S STORY
    3. GENDER CONSIDERATIONS IN ONLINE CONSUMPTION BEHAVIOR AND INTERNET USE
  7. Section 1: Background
    1. Chapter 1: The Online Feminine Mystique
      1. ABSTRACT
      2. INTRODUCTION
      3. REVIEW OF THE LITERATURE
      4. DATA: TECHNOLOGY USAGE BY WOMEN
      5. A RESEARCH AGENDA: FURTHER RESEARCH
      6. CONCLUSION
      7. REFERENCES
    2. Chapter 2: Gender and Other Factors That Influence Tourism Preferences
      1. ABSTRACT
      2. GENDER, TECHNOLOGY AND TOURISM BUYING BEHAVIOUR
      3. THE DECISION MAKING PROCESS
      4. CASE STUDY: GENDER EFFECT ON OVERNIGHT SCHOOL EXCURSION DESTINATION CHOICE
      5. REFERENCES
    3. Chapter 3: Gender Differences in Motivations to Use Social Networking Sites
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. EMPIRICAL INVESTIGATION
      5. RESULTS
      6. IMPLICATIONS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    4. Chapter 4: It's My Site, and I'll Do What I Want
      1. ABSTRACT
      2. INTRODUCTION
      3. PERFORMING GENDER IDENITY IN DIGITAL SPACES
      4. REFERENCES
    5. Chapter 5: Blogging Their Way Out of Disadvantage
      1. ABSTRACT
      2. INTRODUCTION
      3. A TOOL FOR SELF-EXPRESSION
      4. BLOGGING AGAINST HUMAN RIGHTS VIOLATIONS
      5. POVERTY
      6. SEXUALITY
      7. WOMEN’S USE OF BLOGS
      8. DISCUSSION
      9. REFERENCES
  8. Section 2: Gender in Context
    1. Chapter 6: Social Media
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL MEDIA TOOLS
      4. IMPLEMENTATION OF SOCIAL MEDIA
      5. DISCUSSION
      6. REFERENCES
    2. Chapter 7: Techno Teacher Moms
      1. ABSTRACT
      2. INTRODUCTION
      3. MOTHERING AS A DISCOURSE: THE HIDDEN WORK OF WESTERN WOMEN AS MOTHERS
      4. THE GENDERED NATURE OF EDUCATIONAL WORK IN THE WEST
      5. HOMESCHOOL WORK AS AN EXTENSION OF MOTHERING FOR SCHOOLING: A WESTERN PERSPECTIVE
      6. SUPPORT FOR HOME EDUCATION MOTHERS ONLINE
      7. CONVERSING WITHIN THE HOME EDUCATION COMMUNITY: ENFORCING STANDARDS
      8. DISCUSSION: WHAT HOME EDUCATION MOTHERS’ ONLINE BEHAVIOR CAN SHOW US ABOUT WOMEN ONLINE USING WEB 2.0
      9. REFERENCES
    3. Chapter 8: Increasing Value of a Tangible Product through Intangible Attributes
      1. ABSTRACT
      2. INTRODUCTION
      3. VALUE CO-CREATION
      4. ONLINE COMMUNITIES
      5. GENDER AND ONLINE COMMUNITIES
      6. CASE STUDY: THE THERMOMIX
      7. DISCUSSION
      8. FURTHER RESEARCH
      9. CONCLUSION
      10. REFERENCE
    4. Chapter 9: How Movember's Online Community Influences Australia's Men's Health Debate
      1. ABSTRACT
      2. INTRODUCTION
      3. AUSTRALIAN MASCULINITY AND ONLINE VALUE CREATION
      4. VIRTUAL COMMUNITIES, VALUE CO-CREATION, AND HEALTH PROMOTION
      5. ADDRESSING THE LITERATURE GAP
      6. METHODOLOGY
      7. SAMPLING AND DATA ANALYSIS
      8. METHODOLOGY LIMITATIONS
      9. CASE STUDY: MOVEMBER AUSTRALIA
      10. DISCUSSION
      11. IMPLICATIONS OF RESEARCH
      12. CONCLUSION
      13. LIMITATIONS AND PROPOSED FUTURE RESEARCH
      14. REFERENCES
      15. KEY TERMS AND DEFINITIONS
    5. Chapter 10: Looking At the Other Side
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL MEDIA AS A VEHICLE
      4. METHODOLOGY
      5. ANALYSIS
      6. DISCUSSION
      7. CONCLUSION
      8. REFERENCES
    6. Chapter 11: The Role of Women from a Social Media Jihad Perspective
      1. ABSTRACT
      2. INTRODUCTION
      3. ONLINE JIHAD
      4. SHIFT TO SOCIAL MEDIA
      5. WOMEN AS WIVES AND SUPPORTERS OF THE MUJAHIDEEN
      6. CASE STUDY: A WOMAN AS THE FAITHFUL WIFE AND MARTYR
      7. WOMEN AS JIHAD WARRIORS
      8. CASE STUDY: A WOMEN RECRUITED TO BE A WARRIOR
      9. SOCIAL MEDIA JIHAD AND FEMALE GENDER UTILITY
      10. CONCLUSION
      11. REFERENCES
    7. Chapter 12: Exploring Female Hispanic Consumers' Adoption of Mobile Social Media in the U.S.
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING SECTION
      9. KEY TERMS AND DEFINITIONS
    8. Chapter 13: Online Sisterhood
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. BACKGROUND
      4. 3. GENDER AND FACEBOOK-MEDIATED TRADING
      5. 4. RESEARCH STRATEGY
      6. 5. TRADING ON FACEBOOK: THE WOMEN’S EXPERIENCE
      7. 6. CONCLUSION
      8. ACKNOWLEDGMENT
      9. REFERENCES
      10. ENDNOTES
  9. Related References
  10. Compilation of References
  11. About the Contributors