The General Data Protection Regulation (GDPR), the EU's most ambitious data privacy framework yet, is a worldwide gambit to reverse loss of lineage, control and consent trail of our personal data. Board directors of non-EU companies dismissing the GDPR's impact on the survival of their business and revenue models have not been paying attention.
This is the first and most authoritative book to explain the effect of the GDPR on data asset liquidity and liability management; data collection, user experience, product design, and testing;data architectures, storage, relational and non-relational databases; omnichannel and behavioral marketing.
IT leaders will obtain the indispensable legal know-how and the board-level insights to lead the GDPR implementation strategy. CEOs will appreciate the responsibility placed on IT with a GDPR brief.