Gamify: How Gamification Motivates People to Do Extraordinary Things

INDEX

A

achievement

Brian Burke personal story, 1–2

gamification defined, 6

Affordable Care Act, 66

AHA (American Heart Association), 50–51

airline program rewards, 25–26

American Heart Association (AHA), 50–51

analytics, 145

Angry Birds, 131

athlete motivation, 39–41

augmented reality, 161

Austin, Tom, 49

Autodesk software, 68

autonomy, 19

B

Bacon, Russell, 45–46

“badge fatigue,” 7

badges

open, 155

Open Badges project, 72

in virtual world, 3

Badgeville, 145

Barclaycard Ring, 79–85

Baxter, Natron, 143

BBVA Game, 42–43, 56, 70

behavior change

building over time, 56

change in focus, 57

customer engagement, 41–44

employee focus application, 44–48

inspiration, 55

ongoing, 57

in social collaboration, 48–50

social recognition, 42

target audience and ...