Gamify: How Gamification Motivates People to Do Extraordinary Things

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Motivation: The Gamification Endgame

Every year the Hospital for Sick Children in Toronto, commonly known as SickKids, treats thousands of children who are battling cancer. As Canada’s leading research hospital for children, the facility needs to gauge the effectiveness of various treatments so that it can use the best therapies while minimizing the pain for kids with cancer. Such information would also benefit kids with cancer around the world.

But first, the hospital needs daily reports from the children about their current levels of pain. Yet the kids are suffering. The treatments are painful, and patients are not always up to the task of filling out their pain journals, particularly on bad days. With inconsistent reporting, it’s impossible ...