About the Author
Lauren S. Ferro is a gamification consultant and designer of game and game-like applications. She has worked, designed, consulted, and implemented strategies for a range of different purposes, including professional development, recommendation systems, and educational games. She is an active researcher in the area of gamification, player profiling, and user-centered game design. Lauren runs workshops both for the general public and companies that focus on designing user-centered games and game-like applications. She is also the creator of a game design resource, Gamicards, which is a prototyping tool for both games and game-like experiences, which is centered on player’s preferences for game elements and mechanics.
She is passionate ...
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