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Gamestorming by James Macanufo, Sunni Brown, Dave Gray

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SWOT Analysis

OBJECT OF PLAY

In business, it can be easier to have certainty around what we want, but more difficult to understand what's impeding us in getting it. The SWOT Analysis is a long-standing technique of looking at what we have going for us with respect to a desired end state, as well as what we could improve on. It gives us an opportunity to gauge approaching opportunities and dangers, and assess the seriousness of the conditions that affect our future. When we understand those conditions, we can influence what comes next. So, if you need to evaluate your organization or team's current likelihood of success relative to an objective.

NUMBER OF PLAYERS

5–20

DURATION OF PLAY

1–2 hours

HOW TO PLAY

  1. Before the meeting, write the phrase "Desired End State" and draw a picture of what it might look like on a piece of flip-chart paper.

    image with no caption
  2. Create a separate four-square quadrant using four sheets of flip-chart paper. If you think the complexity of the discussion and the number of players warrants more quadrants, create as many as you'd like.

  3. At the top left of the quadrant, write the word "STRENGTHS" and draw a picture depicting that concept. For example, for "STRENGTHS" you might draw a simple picture of someone holding up a car with one hand. (Yes, you're allowed to exaggerate.) Ask the players to take 5–10 minutes and quietly generate ideas about strengths they have with respect to the desired ...

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