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Gamestorming by James Macanufo, Sunni Brown, Dave Gray

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Design the Box

OBJECT OF PLAY

Before you begin, focus on the end. In this exercise, teams create the physical "box" that sells their idea—whether that idea will ultimately become a tangible product or not. By imagining the package for their idea, the teams make decisions about important features and other aspects of their vision that are more difficult to articulate.

This game is popular among software developers when setting out to capture the customer's view of a new application, but its use doesn't stop there. The game can help facilitate any vision-oriented discussion, and has been used to describe topics ranging from "our future methodology" to "the ideal hire."

In all cases, the box is a focusing device: it wraps up a lot of otherwise intangible information into a nice physical object, prompting decisions along the way. When teams present or "sell" their boxes to each other, a number of things come to life, including the natural translation of features into benefits. Also, it's fun to do. The results of the exercise may be simple drawings or an actual box, which may live on well after as a friendly reminder of the big picture.

NUMBER OF PLAYERS:

Although the exercise may be done with a small group, teams working in parallel on different boxes will result in a more robust discussion during the "selling phase."

DURATION OF PLAY:

1 hour or more, depending on the number of groups and depth of discussion.

SETUP

Although paper and markers will work for drawing a box, don't hesitate to bring ...

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