Index

3Italy 214

3UK 5, 69, 214, 249

22 Cans 225n

24 (TV show) 155

AAA projects 10, 11, 16n, 285

AB test 172, 177 – 8, 183n, 199 – 200

Adshel 263

advertising 173, 177, 182n, 260, 279n

APIs 261 – 2

frequency 263

measuring success 263

opt-in 262

outdoor 263

paid, cross-promotion, incentivized 260 – 1

partners 261 – 2

placing 262

reach/repeatability 263, 279n

standards of 262 – 3

turning off 275 – 6

see also marketing

agile approach 216, 218, 226n

AIDA (awareness, interest, desire, action) model 234 – 5

Aitcheson, Alistair 123, 128n

Amazon 223

Android 6, 111n, 221, 252

Angry Birds 104, 155, 263

app name 104, 111n

Appflood 260

Apple 3 – 4, 170, 181, 252

Applifier 141, 163n, 173, 177, 180, 260

apps 4, 5

AppStore 3 – 4, 104, 252

Arkanoid 105 ...

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