Reaching the End
So here we are at the end. Throughout the book we have take the time to look at the design principles and psychology involved with the creation of a service and to use that to generate revenue. But more that that, what I hope we have done is to make you reconsider what gameplay means and how we can expand the choices available to us by reimaging a game as an ongoing relationship with the player.
If I have succeeded in my objectives, the question of whether to go freemium or not will have become irrelevant. Instead we will be focusing on the delight of players and finding a more sustainable way to deliver ...
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